By Westerbeek

Enterprise management and the teachings from recreation by way of Westerbeek, Hans, Smith, Aa...

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With this aspect of leadership in mind, the chapter highlights the importance of the leader in performance management and measurement. The business ‘captain’ is charged, of course, with leading all of his or her ‘players’. In Chapter 3, Fair Game: Leaders and Followers, the importance of the follower is considered. Drawing from the sport metaphor, we examine the roles of individuals throughout the sport organization, from the humble fan to the chairman of the club. Our central argument is that the commitment of followers is central to organizational success.

It is, as we stated earlier, the activity from which the organization derives its greatest income and it is often totally different from what is superficially apparent. As an example, consider the case of Real Madrid football club. 5 million (then US$85 million). Close on their heels came Ronaldo and English star, David Beckham. Pérez’s aim was not simply to have a first-rate soccer team but to turn Real Madrid into a global brand, with revenue spin-offs from sponsorships to merchandising. Pérez claims that the 29-times Spanish league champion is approaching Manchester United in marketing power and he plans to make the club’s brand name the most valuable in the world.

5. For the leader to determine realistic measures of success and gather and celebrate early victories in the change process. 6. The motivation, the ability and the opportunity to change. 7. Resources sufficient to drive the change. Robert Denhardt, from Arizona State University, in his book The Pursuit of Significance profiled a number of important public sector leaders in several countries seeking to establish the characteristics of successful “revolutionary” public managers. 8 In a follow-up to his book, Denhardt suggests that the traditional view of a change leader as one who comes up with the ideas, decides on a course of action and exerts influence to move everyone in that direction appears to have changed.

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Business Leadership and the Lessons from Sport by Westerbeek
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