By Benson V., Tribe K.

Details administration is essential for trendy companies. It calls for major funding and helps severe company tactics. With the proliferation of the knowledge economic system and knowledge platforms, powerful info administration determines good fortune of just about each enterprise operation. acquiring company worth from large quantity of data accrued by means of companies isn't any longer just a technological problem. the alternative of selection making instruments and data options rests with the enterprise, in addition to with IT managers.

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Discussion Points: You may find it useful to research the cases studies on the Mark Monitors web page. One of the companies mentioned there is Toyota. Brand integrity is of an utmost importance to the company. A proactive approach aimed at preventing, detecting and responding to counterfeit and gray activity on the Internet was taken by Toyota brand management team. As a result Toyota successfully: x Increased its online brand protection strategy across several countries and avoided overhead costs x Integrated several of its auction sites thereby reducing the administration costs x Improved its position in reporting, case history data availability and image protection.

Hungry Minds Inc, US. Silay J. and Koronios A. (2006) Information Technology: Security and Risk Management. J Wiley Stationery Office (2007) Personal Internet Security Report. pdf Accessed on 10/06/2008 Symantec Corporation (2007) Symantec Internet Security Threat Report: Trends for JanuaryJune 2007, Vol. 12 Weber Schandwick (2007) Safeguarding Reputation Survey Results Issue 1: Strategies to Recover Reputation.

Calder A. (2005) A Business Guide to Information Security. Kogan Page. 1 Executive Summary and Framework. cfm&ContentID=34172 Egan M. and Mather T. (2004) Executive Guide to Information Security: The Threats, Challenges, and Solution. Symantec Press. , Phillips A. (2006) Business Driven Technology. McGraw-Hill. MarkMonitor (2007) Gain Control Over the Vast Unknown: Curtailing Online Distribution of Counterfeit and Gary Market Goods. White Paper. MessageLabs (2008) Message Labs Intelligence: April 2008.

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Business Information Mamagement: Exercises by Benson V., Tribe K.
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